Southern Tide was founded in 2006 by a 23 year-old young man named Allen Stephenson. Raised in the South, Allen discovered a need in the marketplace for high-quality clothing with a classic Southern fashion. It was really quite simple: he wanted to take all the modern design elements of today’s youthful trends and tie these in with his love for old southern culture and life-style to produce a brand that represented craftsmanship, clean lines, classic design and rich heritage. This became the brand Southern Tide.
The first product, the Skipjack polo, set a Modern standard in ease, fit and conception. Today, Southern Tide offers an full collection built upon the highest standards. From the unique athletics shirts and casual pants, to the classic sweaters, swimwear and polos, the brand is the leader in youthful Southern style. No matter where one lives, anyone with an admiration for classic design, good fit and craftsmanship, blended with an affection for the coast and old-world heritage, will quickly fall in love with the appeal of the Southern Tide brand.